Content creation


Dom Cadden has worked with elite athletes and their coaches, the Australian Institute of Sport, sports dietitians, psychologists, researchers, sports doctors and other health professionals to write and produce material for newspapers, magazines, websites, brands and custom publishing.

Now, in association with Writeninja Creative Services, we can coordinate whole teams of writers, designers and photographers/videographers as necessary.

We have a strong belief that readers/consumers see through anything that is too promotional (or “toeing the company line”) and consequently turn off. Give them something with character, humour (in writing and visual material) or real information (i.e. research) and they will treat it like a recommendation from a friend. This is where creative people will win over marketing/PR robots every time!

Ath 2-0 promo

We can offer:

    • Content editing/management for your website
      This includes content marketing, blogs, promotional content.

      Sample: athlete resources on training, recovery, nutrition and gear for the high performance brand 2XU.
      North America and Australia


    • E-books
      These provide added value for your clients and customers or earn revenue through your website.


    • Blogging and social media management for your business We will consult with you to provide the voice and tone that best represents your business on topics best suited for your market. Content will be created and curated then supplied to you or we will work with and expand upon your material.


    • Video coverage
      Beautifully edited footage of your sports or training event (including team videos)
      Sample: The Giants Return, a documentary on Tor des Geants 2017, a 337km alpine trail ultramarathon over 25 mountains in the Italian Alps – produced for VDA Trailers / Tor Des Geants. 


  • Editing and management of single or ongoing print publications
    Appropriate for any health-related business, including supplement companies, gym chains and training businesses that may want a special handout publication for health expos or sports events.
    Sample: Innovation in Healthcare, a publication to promote Australian health and medical technology and innovation at the London Healthcare Expo.

Healthcare Innovation cover front coverConcurrent Training_SMALL